When you see flower, you see Kṛṣṇa smiling. That is the seeing of Kṛṣṇa smiling. Therefore the flower should be utilized for Kṛṣṇa’s service. Because these flowers, everything, is Kṛṣṇa’s energy. Parāsya śaktir vividhaiva śrūyate (CC Madhya 13.65, purport). So specifically good fragrance of flower, Kṛṣṇa says that “I am that.” Kṛṣṇa’s particular presence is there. So we can remember Kṛṣṇa immediately. This Kṛṣṇa consciousness movement is that you remember always Kṛṣṇa. Always Kṛṣṇa.
(750119 – Lecture SB 03.26.44 – Bombay)