Govindam. And He is the protector, and pleasing to the cows.
You have seen many pictures of Kṛṣṇa, He is loving cow. Why cow is loved by Him? Why not another animal? There are many other animals. Why particularly cow? Because cow protection is the most important business of the human society.
In offering obeisances to Kṛṣṇa it is said, namo brahmaṇya-devāya go-brāhmaṇa-hitāya ca: “I offer my respectful obeisances unto the Supreme Person, who is the protector of the brahmins and the cows.” Go-brāhmaṇa-hitāya ca jagad-dhitāya. The first qualification is that He protects the brahmins and the cows. Next, He protects the whole world. Jagad-dhitāya kṛṣṇa. And He is Kṛṣṇa, govindāya, this Govinda.
So the example is set by the Supreme Personality of Godhead that human civilization will advance only on the basis of brahminical culture and cow protection. As soon as there is falldown from brahminical culture, and as soon as there is discrepancy in the protection of cows, there will be no more peace in the world. Therefore He specifically said, go-brāhmaṇa-hitāya ca. This Kṛṣṇa consciousness movement is for the protection of brahminical culture and cows. Then automatically the peace of the world will come, if two things are done. This is Vedic literature.
(681204 – Lecture – Los Angeles)