Srila Prabhupada
So every time, if you drink water and remember Kṛṣṇa, then you are on the devotional service. Where is the difficulty? But the rascals will not take it. That is the . . . where is the difficulty? Everyone drinks water, and as soon as you drink water when you are thirsty, and the taste of the water appeases your thirst. So if you simply remember that “In the Bhagavad-gītā it is stated that this taste is Kṛṣṇa,” then immediately you remember Kṛṣṇa. And as soon as you remember Kṛṣṇa, it is devotional service, smaraṇam. Where is the difficulty? Where is the difficulty for becoming Kṛṣṇa conscious? Raso ‘ham apsu kaunteya prabhāsmi śaśi-sūryayoḥ (BG 7.8): “I am the illumination of the moon and the sun.” So who does not see the moonshine and the sunshine? In daytime you see the sunshine and at night you see the moonshine. So if you see the sunshine and moonshine and if you remember Kṛṣṇa’s instructions that “This sunshine, moonshine, I am,” so where is the difficulty?
(760316 – Lecture Festival SB 07.09.38 Gaura-Purnima – Mayapur)
Quote of the Day
In this age of Kali, the Supreme Personality of Godhead (Bhagavān) does not appear as a līlāvatāra, an incarnation to display pastimes. Therefore He is known as tri-yuga. Unlike other incarnations, Lord Śrī Caitanya Mahāprabhu appears in this age of Kali as a devotee of the Lord. Therefore He is called a concealed incarnation (channāvatāra).
(Śrīmad-Bhāgavatam 5.18.35 Purport)