Srila Prabhupada

So Advaita, Advaita Ācārya, did it. He inaugurated this Kṛṣṇa consciousness movement. When He saw that the people are so much misled that simply they are busy for the bodily necessities of life and completely have forgotten Kṛṣṇa, He became sympathetic. That is Vaiṣṇava behavior. Vaiṣṇavas, they are the best friend of the society, best friend, Vaiṣṇava. Patitānāṁ pāvanebhyo vaiṣṇavebhyo namo namaḥ. The Vaiṣṇava is always thinking how to deliver these fallen souls who are so much captivated with this false philosophy of hedonism—”Eat, drink, be merry and enjoy.” This is called hedonism. So they are always thinking how to deliver them. Advaita Prabhu did it; therefore He is īśvara. Prahlāda Mahārāja did it. Any Vaiṣṇava who is actually feeling for the poor conditioned souls, he must make arrangement for delivering these rascals from the death knell of ignorance.
(750405 – Lecture CC Adi 01.12 – Mayapur)