Brahma Kamal (Saussurea Obvallata)

When you see flower, you see Kṛṣṇa smiling. That is the seeing of Kṛṣṇa smiling. Therefore the flower should be utilized for Kṛṣṇa’s service. Because these flowers, everything, is Kṛṣṇa’s energy. Parāsya śaktir vividhaiva śrūyate (CC Madhya 13.65, purport). So specifically good fragrance of flower, Kṛṣṇa says that “I am that.” Kṛṣṇa’s particular presence is there. So we can remember Kṛṣṇa immediately. This Kṛṣṇa consciousness movement is that you remember always Kṛṣṇa. Always Kṛṣṇa.

(750119 – Lecture SB 03.26.44 – Bombay)

If you say that Lord Brahmā has created, because he is the creator of this universe . . . deva, there are three principle devas: Brahmā, Viṣṇu, Maheśvara. Kṛṣṇa says, aham ādir hi devānām. Actually that is the fact. Even Brahmā is originated from Viṣṇu’s navel; therefore Brahmā‘s name is Padma-yoni. And he, when he was created, he saw everything dark, so he was instructed to undergo tapa—these are explained in the Śrīmad-Bhāgavatam—then he was given the intelligence how to work. So even a person like Brahmā is also instructed by Kṛṣṇa how to create. So any person, any ingredient, any matter, everything is working under the direction of Kṛṣṇa. Therefore His name is Kṛṣṇa.
(760909 – Lecture SB 01.07.10 – Vrndavana)