Hare Krishna!

Today, we celebrate the auspicious festival of Sri Krishna Pushya Abhishek at ISKCON Mayapur.

Srila Prabhupada writes:

Krishna was just a toy in the hands of the Gopis, so one day the Gopis decided that we shall decorate Him. Pusyabhisheka means a ceremony to decorate the deity profusely with flowers, ornaments, cloths. After there should be lavish feasting and a procession through the streets, so that all the citizens should see how beautiful Krishna appears.

(711120 – Letter to Danavir written from Delhi)